ARTFEED — Contemporary Art Intelligence

Hunter Jonakin's 2011 video game Jeff Koons Must Die!!! featured in Berlin's KW Institute exhibition

exhibition · 2026-04-20

Hunter Jonakin's 2011 video game Jeff Koons Must Die!!! appears in the Fire and Forget: On Violence exhibition at Berlin's KW Institute, running until 30 August. The interactive work requires a 25-cent payment to play on a fabricated 1980s-style arcade cabinet. Set during a Jeff Koons retrospective in a large museum, players assume a first-person perspective and use a rocket launcher to destroy artworks. Success triggers confrontations with Koons himself, who deploys guards, curators, lawyers, and assistants in overwhelming waves, ultimately annihilating the player. The game's fictional violence contrasts with Koons's actual major retrospective, which was previously shown at the Whitney Museum and Centre Pompidou and is currently at the Guggenheim Bilbao through 27 September. Players are cautioned against reenacting the game's destructive actions at these real-world venues. The exhibition explores themes of violence through contemporary art, with Jonakin's work offering a satirical critique of art world institutions and celebrity. The arcade format engages visitors directly, blending nostalgia with provocative commentary on artistic value and institutional power.

Key facts

  • Hunter Jonakin created the video game Jeff Koons Must Die!!! in 2011
  • The game is part of the Fire and Forget: On Violence exhibition at KW Institute in Berlin
  • The exhibition runs until 30 August
  • Players insert 25 cents to play on a fabricated 1980s-style arcade cabinet
  • The game is set in a museum during a Jeff Koons retrospective
  • Players use a rocket launcher to destroy art and confront Jeff Koons
  • Jeff Koons's actual retrospective is at Guggenheim Bilbao through 27 September
  • The retrospective previously appeared at Whitney Museum and Centre Pompidou

Entities

Artists

  • Hunter Jonakin
  • Jeff Koons

Institutions

  • KW Institute
  • Whitney Museum
  • Centre Pompidou
  • Guggenheim Bilbao

Locations

  • Berlin
  • Germany
  • Bilbao
  • Spain

Sources