Hulken Rolling Tote: The Viral Bag Taking Over New York Streets
Launched in 2018 by Alex Schinasi and Yoni Sheleg, the Hulken Rolling Tote has emerged as the must-have bag for summer in New York City. This tote, designed for carrying large music gear, boasts a reflective polypropylene surface, comes in three sizes, and is equipped with five 360-degree wheels. It can be folded flat and features two sets of handles. Retailing for $100 to $125, it has inspired similar versions at Walmart and Shein. Users like Sahilee Waitman and J Vanburen commend its practicality and aesthetic. In 2024, the bag partnered with Supreme and Susan Alexandra for charms. This year, Google searches for 'Hulken' surged, with New York ranking 4th, highlighting a shift towards affordable luxury.
Key facts
- Hulken Rolling Tote created in 2018 by Alex Schinasi and Yoni Sheleg
- Company based in Switzerland, manufactured in Hungary
- Bag priced $100-$125, dupes at Walmart and Shein
- Features reflective polypropylene, five 360-degree wheels, folds flat
- Collaborated with Supreme in 2024 and Susan Alexandra recently
- Google searches for 'Hulken' hit all-time high this year; 'Hulken medium' up 110% YoY, 'Hulken rolling tote' up 90%
- New York ranks 4th in searches, behind Alabama, Mississippi, Arkansas
- Users include Sahilee Waitman, J Vanburen, Lizzie Wheeler
Entities
Artists
- Alex Schinasi
- Yoni Sheleg
- Sahilee Waitman
- J Vanburen
- Lizzie Wheeler
Institutions
- Supreme
- Susan Alexandra
- Studio Dorothy
- Walmart
- Shein
Locations
- New York City
- United States
- Switzerland
- Hungary
- Brooklyn Heights
- Upper West Side
- Fire Island
- Alabama
- Mississippi
- Arkansas