How to Build Backlinks for Artist Websites: A Practical Guide
This guide explains how artists can improve their website's search engine ranking through backlinks. Backlinks are hyperlinks from other websites that act as recommendations, building 'Authority' measured by Domain Authority (DA) from 0 to 100. The article breaks down DA tiers for art websites: DA 10-20 (starter), 20-30 (emerging), 30-40 (competitive), 40-60 (industry player), 60-80 (household name), 80-100 (global giant). Examples include supersonicart.com (DA 35), veryprivategallery.com (DA 37), beautifulbizarre.net (DA 50), artnews.com (DA 74), moma.org (DA 86), and artsy.net (DA 82). Three backlink types are covered: link insertion, guest posting, and link exchange. Two methods are detailed: the broken link method (finding broken links on relevant sites and offering replacement) and the guest post method (finding sites seeking contributors). Tools mentioned include Moz SEO Toolbar, BrokenLinkCheck, Screaming Frog, Seography link checker, and Website SEO Checker. The guide emphasizes HTTPS, art-related context, DoFollow links, and avoiding paid backlinks. It advises against social media links for SEO and notes gallery links are valuable but hard to get. The author recommends building human connections rather than just requesting links.
Key facts
- Backlinks are hyperlinks from one website to another that build Authority.
- Domain Authority (DA) is a Moz metric from 0 to 100 predicting search ranking.
- DA 10-20: starter phase, easy to grow with basic links.
- DA 20-30: emerging presence, can rank for specific searches.
- DA 30-40: competitive threshold, requires digital PR and editorial links.
- DA 40-60: industry player, trusted authority with natural links.
- DA 60-80: household name, new content often hits first page instantly.
- DA 80-100: global giant like moma.org (DA 86) and artsy.net (DA 82).
- Three backlink types: link insertion, guest posting, link exchange.
- Broken link method: find broken links, contact site owner, suggest replacement.
- Guest post method: find sites seeking contributors, write content for a backlink.
- Tools: Moz SEO Toolbar, BrokenLinkCheck, Screaming Frog, Seography link checker.
- Links should be from HTTPS, art-related sites, and DoFollow.
- Paid backlinks are considered Black Hat by Google and can trigger penalties.
- Social media links do not add SEO value, only traffic.
Entities
Institutions
- Moz
- BrokenLinkCheck
- Screaming Frog
- Seography
- Website SEO Checker
- veryprivategallery.com
- supersonicart.com
- beautifulbizarre.net
- thinkspaceprojects.com
- artnews.com
- juxtapoz.com
- moma.org
- artsy.net
- textilecurator.com
- Selvedge Magazine