Hosam.Brands Redefines Motek's Branding with Precision and Modernity
Hosam.Brands has redesigned the branding and visual identity for Motek, a motor oil company, launching the 'Motek Fluid Refresh' on December 12, 2023. The new logo features deep blues and metallic tones to convey modernity and trustworthiness. Packaging now prominently displays oil viscosity levels and product information with engaging graphics. The website and digital platforms mirror the brand's clarity and precision. Social media strategy includes limited edition promotions and the tagline 'Precision Drives Performance.' The redesign aims to set a new benchmark in the motor oil industry by emphasizing reliability and quality.
Key facts
- Hosam.Brands crafted Motek's new branding and visual identity.
- The rebranding is called 'Motek Fluid Refresh'.
- The logo uses deep blues and metallic tones.
- Packaging design prioritizes clarity with visible viscosity levels and product info.
- Digital platforms reflect the brand's principles of clarity and precision.
- Social media includes limited edition promotions and the tagline 'Precision Drives Performance'.
- The redesign was announced on December 12, 2023.
- The goal is to stand out in the saturated motor oil market.
Entities
Institutions
- Hosam.Brands
- Motek