Hoppípolla: Italian startup delivers cultural products in surprise boxes

Hoppípolla is an Italian startup founded by four young professionals—Paola Tartaglino, Nicola Minerva, Simona Basilavecchia, and Francesco Rellini—who collaborate remotely to curate and deliver monthly surprise boxes containing cultural products. Each box includes a design object, a publication, a music suggestion, an illustrated product, and a variable fifth surprise category. Subscriptions are available for 3, 6, or 12 months, or a single box can be purchased for €29.90. The service targets enthusiasts of independent, sophisticated culture who lack time for research. Starting in March, publisher minimum fax will preview its new series of Italian classics through Hoppípolla boxes. The project was reported by Mariacristina Ferraioli on Artribune.