Hershey Expands Halloween Offerings with Salty Snacks as Consumer Preferences Shift
This Halloween, Hershey is adding popcorn, cheese puffs, and pretzels to its product lineup, venturing beyond traditional candy. The move comes as consumers increasingly favor snacks they perceive as healthier. The company is responding to changing eating habits by expanding its seasonal portfolio to include salty options alongside its classic confections.
Key facts
- Hershey is expanding its Halloween portfolio beyond candy.
- The company is adding salty snacks including popcorn, cheese puffs, and pretzels.
- The shift is attributed to consumers' changing preferences toward perceived healthier options.
- The announcement was reported by Quartz.
Entities
Institutions
- Hershey
Sources
- Quartz —