Hellwatt Festival in Reggio Emilia forced to rebrand after artistic director ousted
The Hellwatt festival, happening in July at the RCF Arena (Campovolo) in Reggio Emilia, Italy, is changing its name after the firing of artistic director Victor Yari Milani, the trademark holder. It will now be referred to as "rassegna estiva all'RCF Arena" or "Summer shows." Milani's dismissal followed months of internal issues that prevented the organizing company C.Volo from retaining the Hellwatt title. Vittorio Dellacasa is now overseeing production, with security provided by studio Sigfrida, which has experience from the Milan-Cortina Olympics and Marracash's Marra Block Party. Richard Santoro, along with FPWS Artist Hub and Zamna festival, will manage artist relations. The venue can host around 100,000 fans and will feature big names like Kanye West and Travis Scott.
Key facts
- Hellwatt festival in Reggio Emilia is renaming after artistic director Victor Yari Milani was fired.
- Milani owns the Hellwatt trademark and refused to sell it after his departure.
- The festival will now be called 'rassegna estiva all'RCF Arena' or 'Summer shows'.
- The event is scheduled for July at the Campovolo (RCF Arena), capacity ~100,000.
- Production is now led by Vittorio Dellacasa.
- Security is handled by studio Sigfrida, which worked on Milan-Cortina Olympics and Marra Block Party.
- Artist relations involve Richard Santoro, FPWS Artist Hub (Fabrizio Perdomi), and Zamna festival.
- Confirmed artists: Kanye West, Travis Scott, Wiz Khalifa, Martin Garrix, Ty Dolla $ign, DJ Snake, Ice Spice, Chainsmokers, Afrojack.
Entities
Artists
- Kanye West
- Travis Scott
- Wiz Khalifa
- Martin Garrix
- Ty Dolla $ign
- DJ Snake
- Ice Spice
- Chainsmokers
- Afrojack
- Luciano Ligabue
- Marracash
- Victor Yari Milani
- Vittorio Dellacasa
- Richard Santoro
- Fabrizio Perdomi
Institutions
- C.Volo
- RCF Arena
- Campovolo
- Hellwatt festival
- FPWS Artist Hub
- Zamna
- Sigfrida
- Mediaset
- Il Post
- ANSA
Locations
- Reggio Emilia
- Italy
- Milan
- Barona
- Milan-Cortina
- Tulum
- Mexico