Heidi Bivens' 'Euphoria Fashion' book explores Gen Z style

Heidi Bivens, the costume designer for HBO's teen drama Euphoria, has released a book titled 'Euphoria Fashion' through independent film distributor A24. The volume delves into the creative decisions behind the series' iconic outfits, analyzing how each character's wardrobe reflects their psychological journey. Bivens explains that clothing has always been a means of communicating personality, and she studied each character to design garments that represent their multifaceted identities. The book includes an introduction by designer Jeremy Scott, who created the Moschino dress worn by Cassie Howard (Sydney Sweeney) in season two. Original essays by William Van Meter, Mitchell Kuga, José Criales-Unzueta, and Biz Sherbert explore cultural influences like 'high-camp' and 'normcore bondage.' Exclusive interviews with brands such as Coperni and Arianne Phillips are also featured. The series' fashion has significantly impacted Gen Z style, with Blumarine—whose vintage pieces are worn by Maddy (Alexa Demie)—re-releasing iconic items after the show's success. Bivens' approach evolved from realism in season one to incorporating luxury brands like Miu Miu for Lexi (Maude Apatow) in season two, blurring the line between fantasy and reality.