HAUTE KUKI & Die Markise Launches 'CALL ME' Campaign

Berlin-based jewelry label HAUTE KUKI & Die Markise (HKDM) has released a new campaign titled 'CALL ME,' blending fantasy and performance to explore desire and identity in the digital age. The campaign features characters portrayed by Shuan, Tommy, and Rob, and includes AI-generated portraits and moving images from the DONUT STUDS collection. The brand was founded by Gorka Maeztu, originally from the Basque Country, who moved to Berlin in 2011, and painter Stefan Goertz, who relocated from Cologne to Berlin. Their partnership created a family-run label where Goertz's abstract acrylics are integrated into Maeztu's jewelry. All pieces are 'Made in Germany' and comply with nickel regulations. The campaign will be showcased at markets on May 21 at Hackescher Markt, May 23 at Kollwitzmarkt, and May 24 at Mauerpark flea market in Berlin.