Hauser & Wirth owners acquire London's Groucho Club in £40 million deal

Manuela and Iwan Wirth, the proprietors of Hauser & Wirth, have acquired London's Groucho Club through their hospitality venture Artfarm. The Soho institution was purchased for £40 million. Established in 1985, the club's name references Groucho Marx's famous quote about membership. It became a creative hub during the Cool Britannia era, attracting figures like Kate Moss and Liam Gallagher. The Young British Artists frequented the venue, with Damien Hirst celebrating his 1995 Turner Prize win there. The Dean Street location houses a 150-piece art collection featuring works by Tracey Emin and Gavin Turk. Artfarm and Hauser & Wirth CEO Ewan Venters expressed admiration for the club's history as a space where women could connect in a male-dominated city. The acquisition underscores the intersection of art, hospitality, and cultural legacy in London.