Hannah Kleeberg's Playful Food Art: Butter Sculptures and Baguette Hangers

Hannah Kleeberg, the Berlin-based food influencer behind @herrlich.dining, transforms everyday ingredients into whimsical art. Her Instagram features baguette hangers, asparagus cakes, carrot clotheslines, and towering butter sculptures shaped like Easter eggs or New Year's numbers. She founded the brand "Herrlich" in 2022 during the pandemic and opened a short-lived restaurant, "Herrlich Studio," in Berlin-Neukölln in 2024, which even hosted singer Dua Lipa. Kleeberg now sells prints of her photos, designs food arrangements for events and brands (e.g., Google, KaDeWe with actor Matthias Schweighöfer), and runs "Culinary Art Retreats" at sunny destinations. Her first cookbook, described as "Fun Dining instead of Fine Dining," includes hosting tips and stylized images blending art, travel, and fashion. Kleeberg sees herself primarily as a stylist, connecting food with fashion—a link also explored by luxury houses like Prada, Hermès, and Comme des Garçons. Her work comments on clean-eating trends and celebrates decadence, using vegan butter and natural wine. The ephemeral nature of her installations is captured in photos, echoing art historical traditions from baroque still lifes to Andy Warhol's soup cans and Judy Chicago's "The Dinner Party."