Győr Unveils New City Identity with Shield-Heart Emblem
In 2025, Győr, Hungary, introduced a new official city identity featuring a minimalist logo that merges a shield with a heart. This design represents a balance of stability and emotion, embodying a city that is both solid and relatable. The emblem incorporates four waves, symbolizing Győr's four rivers and infusing the symbol with a sense of dynamism. It acts as a lens through which various aspects of Győr are showcased within a cohesive visual framework. The brand employs a versatile visual language, integrating significant local symbols, objects, and cultural elements into its identity, effectively conveying the city's essence. The primary theme is momentum, fueled by Győr's industrial strength, sports culture, and flowing waterways, highlighting the city’s vibrant energy.
Key facts
- Győr launched a new official city identity in 2025.
- The emblem combines a shield and a heart.
- Four waves reference Győr's four rivers.
- The brand uses a flexible visual language incorporating local symbols.
- The core concept is momentum.
- Momentum is driven by industry, sports culture, and rivers.
- The identity was published on Behance.
- The project is titled 'City Identity for Győr'.
Entities
Locations
- Győr
- Hungary