ARTFEED — Contemporary Art Intelligence

Guggenheim Bilbao's Tenth Anniversary Exhibition Examines Local Identity

exhibition · 2026-04-22

The exhibition 'Chacun à son goût' (2007-08) marked the tenth anniversary of the Guggenheim Bilbao and was curated by Rosa Martínez. This showcase included works from eleven Basque artists, all born in the 1960s and 1970s. The phrase 'To Each His Own,' which is also a tattoo on Robbie Williams's neck, served as the title. Featured artists comprised Juan Pérez Agirregoikoa, Ibon Aranberri, Asier Mendizabal, Sergio Prego, Itziar Okariz, Txomin Badiola, and Jon Mikel Euba. Agirregoikoa's banner '¿Habéis cedido a vuestro deseo?' greeted attendees. The exhibition examined the contrasts between the museum's global approach and local realities, critiquing the 'Bilbao effect.' Aranberri's 'Horizontes' and Mendizabal's 'Nom de guerre' reflected Basque identity. This event took place at Frank Gehry's Guggenheim Bilbao.

Key facts

  • Exhibition 'Chacun à son goût' ran 2007-2008 at Guggenheim Bilbao
  • Curated by Rosa Martínez
  • Featured 11 Basque artists born in 1960s-70s
  • Title replicates Robbie Williams's tattoo
  • Museum's slogan 'GU' means 'we' in Basque
  • Building designed by Frank Gehry
  • Exhibition critiqued the 'Bilbao effect'
  • Arteleku founded in 1986 as alternative art center

Entities

Artists

  • Juan Pérez Agirregoikoa
  • Ibon Aranberri
  • Asier Mendizabal
  • Sergio Prego
  • Itziar Okariz
  • Txomin Badiola
  • Jon Mikel Euba
  • Jorge Oteiza
  • Eduardo Chillida
  • Ángel Bados
  • Antoni Muntadas
  • Robbie Williams
  • Rosa Martínez
  • Bartomeu Marí
  • Guadalupe Echevarría
  • Miren Jaio

Institutions

  • Guggenheim Bilbao
  • Museo de Bellas Artes de Bilbao
  • Arteleku
  • DAE
  • consonni
  • Falange
  • Basque School
  • Afterall

Locations

  • Bilbao
  • Spain
  • Basque Country
  • San Sebastián
  • New York
  • Europe

Sources