Guerrilla Ad Targets Ray-Ban Meta Glasses with Epstein Image

The activist organization Everyone Hates Elon (EHE) initiated a guerrilla marketing effort that critiques Ray-Ban's Meta AI glasses by placing the image of convicted sex offender Jeffrey Epstein on a fabricated advertisement. This mock ad, situated on a sandwich board outside Ray-Ban's store in London, showcases Epstein's sex offender registry picture alongside the phrase: “Glasses for people who don't do consent.” EHE shared the image on Instagram, drawing attention to ongoing debates about privacy and consent related to Meta's AI glasses. This initiative, which seeks to confront corporate narratives, has ignited conversations on social media and illustrates a growing trend of activist actions in public areas. The effect on Ray-Ban and Meta's reputation or sales remains unclear, yet the campaign has created considerable online excitement.