GucciFest: Alessandro Michele's Digital Festival Merges Fashion, Film, and Gaming

Gucci launches GucciFest, an innovative digital festival of fashion and cinema, running from November 16 to 22, 2020. The festival streams on YouTube Fashion, Weibo, Gucci YouTube, and the dedicated site Guccifest.com. Creative director Alessandro Michele presents the new collection 'OUVERTURE of Something that Never Ended' through a seven-episode mini-series co-directed with filmmaker Gus Van Sant. Shot in Rome, the series stars actress, artist, and performer Silvia Calderoni, featuring international talents including Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Harry Styles, and Florence Welch. GucciFest also showcases fashion films from fifteen independent emerging designers such as Ahluwalia, Mowalola, and Bianca Saunders, selected by Michele. Additionally, Gucci introduces a Gift Giving campaign shot by photographer Mark Peckmezian and director Akinola Davies Jr., and a new video game 'Gucci Arcade' inspired by Conga Master, available on the Gucci App. The festival marks a shift from traditional seasonal fashion shows to a joyful, irregular narrative format, as previewed in Michele's May 2020 manifesto 'Appunti dal Silenzio'.