Gucci to Restore Boboli Gardens and Host Cruise 2018 Show at Palazzo Pitti
Gucci has announced a three-year restoration of the Boboli Gardens' botanical heritage, dubbed 'Primavera di Boboli,' following the G7 Culture summit in Florence. The project, promoted by Italy's Ministry of Cultural Heritage and Tourism with the patronage of the City of Florence, covers the 33-hectare historic park. Gucci CEO Marco Bizzarri revealed the commitment alongside Mayor Dario Nardella and Uffizi Galleries Director Eike Schmidt. The initiative includes recovery of the Medici garden, with the park remaining open during works. Additionally, on May 29, 2017, Gucci will present its Cruise 2018 collection by creative director Alessandro Michele in 24 rooms of the Palatine Gallery at Palazzo Pitti, marking the first fashion show there. Bizzarri noted the significance of showing in Florence, a key inspiration for Michele, after previous Cruise shows in New York and London. Culture Minister Dario Franceschini praised the collaboration, emphasizing fashion's role in Italy's cultural heritage.
Key facts
- Gucci is funding a three-year restoration of the Boboli Gardens' botanical heritage.
- The project is called 'Primavera di Boboli' and covers 33 hectares.
- It is promoted by Italy's Ministry of Cultural Heritage and Tourism with Florence's patronage.
- The restoration includes recovery of the Medici garden.
- Boboli Gardens will remain open during the restoration.
- Gucci will present Cruise 2018 at the Palatine Gallery on May 29, 2017.
- The show will be held in 24 rooms of the gallery, a first for the venue.
- Previous Cruise shows were in New York (2015) and London (2016).
Entities
Artists
- Alessandro Michele
Institutions
- Gucci
- Gallerie degli Uffizi
- Ministero dei beni e delle attività culturali e del turismo
- Comune di Firenze
- Palazzo Pitti
- Galleria Palatina
Locations
- Firenze
- Italia
- Giardino di Boboli
- Oltrarno
- New York
- Londra