Gucci Spring/Summer 2019 Campaign Channels Golden Age Hollywood Musicals

Gucci's spring/summer 2019 campaign, directed and photographed by Glen Luchford under the artistic direction of Alessandro Michele, draws inspiration from 1950s musicals such as 'An American in Paris', 'The Band Wagon', and 'Singin' in the Rain'. The campaign celebrates the dawn of celebrity culture, blending Technicolor aesthetics with contemporary red carpet glamour. It features a series of videos where characters are interviewed on an imaginary red carpet for a fictional Gucci musical. The campaign also includes black-and-white portraits styled after 1940s Hollywood studio photos. Art director Christopher Simmonds, hairstylist Paul Hanlon, and makeup artist Isamaya Ffrench contributed to the production. Gucci frames the campaign as an invitation to overcome crises through joy and spectacle, echoing Haruki Murakami's 'Dance Dance Dance'. The brand also offers newsletters on art market trends, urban regeneration, and cultural tourism.