Gucci Shuts Down Times Square for Demna’s Cruise 2027 Show
On May 16, 2026, Gucci transformed Times Square in New York into a glamorous venue for its Cruise 2027 show, marking an exciting moment for the brand as it celebrated its legacy since opening its first international store on Fifth Avenue back in 1953. Creative Director Demna introduced GucciCore, the fourth chapter in his character series, blending elements from La Famiglia, Generation Gucci, and Primavera into a cohesive theme. The collection featured classic pieces like peacoats, trench coats, and tailored suits with a touch of Italian sophistication. The diverse model lineup included finance workers and skateboarders, while accessories like horsebit stilettos and colorful handbags stole the spotlight. The event wrapped up with supermodel Cindy Crawford, and front-row guests included Paris Hilton, Mariah Carey, and Kim Kardashian.
Key facts
- Gucci held its Cruise 2027 show in Times Square, New York, on May 16, 2026.
- The show was a homecoming for Gucci, which opened its first international store on Fifth Avenue in 1953.
- Creative Director Demna presented GucciCore, the fourth act in his character studies.
- The collection focused on pragmatic staples like peacoats, trench coats, and business suits.
- Casting included models resembling finance workers, skaters, and downtown creatives.
- Accessories featured horsebit stilettos and jewel-toned handbags.
- Cindy Crawford closed the show.
- Front row included Paris Hilton, Mariah Carey, Playboi Carti, Shawn Mendes, Lindsay Lohan, Willy Chavarria, Kim Kardashian, and Lady Bunny.
Entities
Artists
- Demna
- Cindy Crawford
- Paris Hilton
- Mariah Carey
- Playboi Carti
- Shawn Mendes
- Lindsay Lohan
- Willy Chavarria
- Kim Kardashian
- Lady Bunny
- Tom Brady
- Dree Hemingway
Institutions
- Gucci
- Whitewall
Locations
- Times Square
- New York
- United States
- Fifth Avenue
- Manhattan
- Midtown Manhattan