ARTFEED — Contemporary Art Intelligence

Gucci's Alessandro Michele Returns to Milan with 'Effetto Bambino' Show

other · 2026-04-27

Alessandro Michele celebrated five years at Gucci with the Fall Winter 2020/21 men's show at Palazzo delle Scintille in Milan, titled 'Maschile Plurale' and centered on the 'Effetto Bambino' (Baby Effect) theory. The collection explored childhood as a period of freedom before societal roles are imposed, featuring 58 models including artist Giovanni Vetere. The runway was a circular theater with sandy floor, dominated by a large pendulum inspired by Foucault's pendulum, marking time. Michele incorporated phrases from Richard Hell and Christopher Wool's book 'Psychopts' on T-shirts, such as 'Impazienza e Impotenza'. The show referenced Liberty London fabrics, rockabilly style, and childhood memorabilia from flea markets. Michele stated he views the past as a container to take from without nostalgia. The event included a birthday cake photo-call and a written manifesto titled 'Maschile Plurale'.

Key facts

  • Alessandro Michele celebrated 5 years at Gucci with Fall Winter 2020/21 show in Milan
  • Show titled 'Maschile Plurale' with 'Effetto Bambino' theory
  • 58 models including artist Giovanni Vetere
  • Runway featured a large pendulum and sandy floor
  • T-shirts with phrases from 'Psychopts' by Richard Hell and Christopher Wool
  • References to Liberty London fabrics and rockabilly style
  • Michele described the past as a container without nostalgia
  • Event included birthday cake photo-call

Entities

Artists

  • Alessandro Michele
  • Giovanni Vetere
  • Richard Hell
  • Christopher Wool
  • William Wordsworth
  • Adolf Loos
  • Paolo Sorrentino
  • John Malkovich
  • Carlo Poggioli
  • Luca Canfora
  • Billy Ellish
  • Greta Thunberg

Institutions

  • Gucci
  • Artribune
  • Liberty London
  • Pitti Uomo
  • Milano Moda Uomo
  • Palazzo delle Scintille

Locations

  • Milan
  • Italy
  • Florence
  • Canada

Sources