Gucci's Alessandro Michele Returns to Milan with 'Effetto Bambino' Show
Alessandro Michele celebrated five years at Gucci with the Fall Winter 2020/21 men's show at Palazzo delle Scintille in Milan, titled 'Maschile Plurale' and centered on the 'Effetto Bambino' (Baby Effect) theory. The collection explored childhood as a period of freedom before societal roles are imposed, featuring 58 models including artist Giovanni Vetere. The runway was a circular theater with sandy floor, dominated by a large pendulum inspired by Foucault's pendulum, marking time. Michele incorporated phrases from Richard Hell and Christopher Wool's book 'Psychopts' on T-shirts, such as 'Impazienza e Impotenza'. The show referenced Liberty London fabrics, rockabilly style, and childhood memorabilia from flea markets. Michele stated he views the past as a container to take from without nostalgia. The event included a birthday cake photo-call and a written manifesto titled 'Maschile Plurale'.
Key facts
- Alessandro Michele celebrated 5 years at Gucci with Fall Winter 2020/21 show in Milan
- Show titled 'Maschile Plurale' with 'Effetto Bambino' theory
- 58 models including artist Giovanni Vetere
- Runway featured a large pendulum and sandy floor
- T-shirts with phrases from 'Psychopts' by Richard Hell and Christopher Wool
- References to Liberty London fabrics and rockabilly style
- Michele described the past as a container without nostalgia
- Event included birthday cake photo-call
Entities
Artists
- Alessandro Michele
- Giovanni Vetere
- Richard Hell
- Christopher Wool
- William Wordsworth
- Adolf Loos
- Paolo Sorrentino
- John Malkovich
- Carlo Poggioli
- Luca Canfora
- Billy Ellish
- Greta Thunberg
Institutions
- Gucci
- Artribune
- Liberty London
- Pitti Uomo
- Milano Moda Uomo
- Palazzo delle Scintille
Locations
- Milan
- Italy
- Florence
- Canada