Gucci opens Milan Fashion Week with Spring/Summer 2018 show

Gucci opened Milan Fashion Week with a Spring/Summer 2018 show at its headquarters on Via Mecenate, running until September 25. Creative director Alessandro Michele presented 107 models in a visionary, Felliniesque space filled with faux archaeology blending Canova, Egyptian, and Aztec motifs. The collection featured eclectic elements like Snow White on a sequined sweater and Instagram-inspired slogans. The show's theme, 'The act of creation as an act of resistance,' framed fashion as a political gesture against conformity. Michele's philosophy, stated in recent interviews, involves freely reworking museum sculptures and pop culture references. The audience included wealthy clients, cultural figures, artists, and gallerists. The collection mixed masculine shorts and jackets with feminine body suits, with accessories shifting focus. The atmosphere combined intellectual seriousness with self-irony, reflecting a close-knit team of artisans and young designers. The show evoked David Bowie's Ziggy Stardust era and 1960s London's Carnaby Street. The accompanying text, referencing Deleuze, described the creative act as producing shifts and questioning established norms.