Gucci Opens Artistic Store Gucci Wooster in New York's SoHo
On May 6, 2018, Gucci inaugurated its latest location, Gucci Wooster, situated at 63 Wooster Street in New York's SoHo. This expansive 1,000 square meter store occupies a historic pencil factory that dates back 155 years, showcasing exposed brick walls, wooden flooring, and tin ceilings. The hand-painted floors were crafted by Italian artisans, while steel tiles and brass fixtures pay homage to the industrial heritage of the area. The store boasts cutting-edge video technology, an interactive LED wall, and a seasonal exhibition area dedicated to a film by Wu Tsang highlighting New York's house music scene. John "Jellybean" Benitez will be the resident DJ until early 2019. Additionally, Interview magazine has reissued its December 1985 edition featuring Madonna, encouraging local community involvement.
Key facts
- Gucci Wooster opened on May 6, 2018 at 63 Wooster Street, New York.
- The store occupies a former pencil factory in a 155-year-old building spanning from Wooster Street to West Broadway.
- The space is nearly 1,000 square meters with preserved original features like exposed brick, wooden floors, tin ceilings, and cast-iron columns.
- Hand-painted floors by Italian artisans and steel tiles with brass fixtures reference the industrial past.
- Immersive video technologies include an interactive LED wall and 3D displays without special glasses.
- A seasonal exhibition space opened with a film by Wu Tsang, produced with Frieze, about New York's house music scene.
- John 'Jellybean' Benitez is resident DJ curating the playlist through early 2019.
- Interview magazine reprinted a limited edition of its December 1985 issue with Madonna on the cover, featuring ads from local SoHo venues.
Entities
Artists
- Wu Tsang
- Adam Csoka Keller
- Andy Warhol
- John 'Jellybean' Benitez
- Madonna
- Jean-Michel Basquiat
- Keith Haring
- Blondie
Institutions
- Gucci
- Frieze
- Interview magazine
- Indochine
- The Odeon
- The Drawing Center
- Raoul's
- SoHo Memory Project
- Housing Works
- New York Academy of Art
- Judd Foundation
- Artribune
Locations
- New York
- United States
- SoHo
- Wooster Street
- West Broadway
- Firenze
- Italy
- Miami
- Palazzo della Mercanzia
- Florence