Gucci Memoria: Immersive Exhibition at Milan Design Week 2026
At Milan design week 2026, Gucci presents Gucci Memoria, an immersive exhibition at the Chiostri di San Simpliciano in the Brera Design District. Curated by creative director Demna Gvasalia, the installation explores the fashion house's 105-year history through tapestries, botanical spaces, and custom vending machines. It highlights key moments from founder Guccio Gucci's early beginnings to Demna's debut show Primavera, drawing on cultural references from the Italian Renaissance to contemporary design. The exhibition runs from 21 to 26 April 2026.
Key facts
- Gucci Memoria exhibition at Milan design week 2026
- Location: Chiostri di San Simpliciano, Brera Design District, Milan
- Curated by creative director Demna Gvasalia
- Explores Gucci's 105-year history
- Features tapestries, botanical spaces, and custom vending machines
- References Italian Renaissance to Demna's debut show Primavera
- Runs from 21 to 26 April 2026
- Includes non-alcoholic drinks from Gucci Giardino
Entities
Artists
- Demna Gvasalia
- Guccio Gucci
Institutions
- Gucci
- Chiostri di San Simpliciano
- Gucci Giardino
- Dezeen
Locations
- Milan
- Italy
- Brera Design District
- Chiostri di San Simpliciano
- San Marco
Sources
- Dezeen —