Gucci Launches Doraemon-Inspired Collection for Chinese New Year
Gucci has released a new collection featuring Doraemon, the iconic Japanese manga and anime character, designed by creative director Alessandro Michele. The collaboration marks the 50th anniversary of the manga created by Fujiko F. Fujio, the duo of Hiroshi Fujimoto and Motoo Abiko. The collection includes apparel and accessories for men and women, blending Doraemon's colorful image with Gucci's monogram. The campaign, photographed by Angelo Pennetta, shows the robot cat appearing in everyday scenes with young models. The launch coincides with the Chinese New Year on February 12, 2021, ushering in the Year of the Ox. This is Gucci's latest foray into art and pop culture, following projects like the Gucci Fest digital festival, a TV series with director Gus Van Sant, and the Gucci Arcade video game. The collection aims to celebrate the beloved character that has been a staple in manga and anime for decades.
Key facts
- Gucci launched a Doraemon-inspired collection for Chinese New Year 2021.
- Creative director Alessandro Michele designed the collection.
- The collaboration marks the 50th anniversary of the Doraemon manga.
- The manga was created by Fujiko F. Fujio (Hiroshi Fujimoto and Motoo Abiko).
- The collection includes men's and women's apparel and accessories.
- Doraemon's image is combined with Gucci's monogram.
- The campaign was photographed by Angelo Pennetta.
- Chinese New Year 2021 falls on February 12, starting the Year of the Ox.
Entities
Artists
- Alessandro Michele
- Angelo Pennetta
- Fujiko F. Fujio
- Hiroshi Fujimoto
- Motoo Abiko
- Gus Van Sant
Institutions
- Gucci
- Artribune