Gucci Garden Opens in Florence with Boutique and Bottura Restaurant
Gucci has transformed its former museum in Florence into Gucci Garden, a dynamic space blending exhibition, boutique, and restaurant. Located at Palazzo della Mercanzia, the project was conceived by creative director Alessandro Michele, with curation by Maria Luisa Frisa and a restaurant by chef Massimo Bottura. The space features a curated selection of vintage and contemporary items from Gucci's archives, alongside video installations, graphic works, and contemporary art by artists including Jayde Fish, Trevor Andrew, and Coco Capitán. The Gucci Osteria, run by Bottura, offers a menu inspired by Italian gastronomy and Florentine cultural exchange. Gucci Garden opened on January 10, 2018.
Key facts
- Gucci Garden opened on January 10, 2018 in Florence at Palazzo della Mercanzia.
- The project was conceived by creative director Alessandro Michele.
- Curated by Maria Luisa Frisa, the space combines vintage and contemporary items from Gucci's archives.
- Artists Jayde Fish, Trevor Andrew, and Coco Capitán contributed wall decorations.
- A 19th-century oil portrait by Domenico Induno is displayed alongside Gucci wallpapers.
- Massimo Bottura opened Gucci Osteria at the ground floor, with a menu inspired by Italian cuisine and Florentine history.
- The boutique sells exclusive Garden-branded items only available at this location.
- Gucci Garden includes a bookshop and a unique boutique.
Entities
Artists
- Alessandro Michele
- Maria Luisa Frisa
- Massimo Bottura
- Jayde Fish
- Trevor Andrew
- Coco Capitán
- Domenico Induno
- Vittorio Accornero
- Lorenzo de' Medici
Institutions
- Gucci
- Gucci Garden
- Palazzo della Mercanzia
- Gucci Osteria
- Osteria Francescana
- Artribune
Locations
- Florence
- Italy
- Miami
- United States
- Modena