Gucci Epilogue Campaign Revives Ken Scott's Floral Patterns

Gucci has signed an exclusive agreement with Mantero Seta to use patterns and the brand of Ken Scott for its Epilogue collection. Creative director Alessandro Michele selected floral motifs from Scott's vast archive to decorate men's and women's clothing and accessories, including silk scarves, headbands, bags, and jackets. The campaign, photographed by Mark Peckmezian, features a room decorated with Scott's prints on wallpaper, curtains, tablecloths, and cushions. A special Gucci Podcast episode with Shahidha Bari, professor at London College of Fashion, will discuss Scott's life and influence. Ken Scott, an American artist born in 1919, began as a painter collaborating with Sebastian Matta and Marc Chagall, and had his first solo exhibition organized by Peggy Guggenheim in 1944. He later became known as "the gardener of fashion" for his oversized floral prints. His archive, curated by the Fondazione Ken Scott (established in 1989), contains 500 paintings, over 6,000 original drawings, fabric samples, more than 1,000 garments, hats, home linens, furniture, ceramics, objects, documents, invitations, look-books, show photos, advertisements, and VHS tapes. Mantero Seta acquired the brand in 2019. Franco Mantero stated that the archive is "a living thing, the beating heart and source of inspiration for new creativity."