Gucci Cruise 2020 show at Musei Capitolini blends fashion, politics, and personal narrative

Alessandro Michele presented the Gucci Cruise 2020 collection at the Musei Capitolini in Rome, using the show as a platform for political and personal statements. In a post-show press conference, Michele discussed his fatigue, both physical and emotional, and reflected on Rome as his hometown, where the museum holds childhood memories with his father. He emphasized themes of paganism and freedom, describing his models as 'disheveled like Rome' and authentic as 'kids in a Berlin subway.' The collection featured garments with feminist messages, including a dress embroidered with the female reproductive system and the number 194 (Italian abortion law) as a symbol of women's rights. Michele also addressed immigration, stating he would welcome all those seeking refuge. The event drew celebrities like Elton John, Naomi Campbell, Harry Styles, and Salma Hayek, and concluded with a concert by Stevie Nicks at Palazzo Brancaccio. Invitations were distributed as old books from Cascianelli bookshop in Rome.