Gucci Aria: Alessandro Michele's 100th Anniversary Film and Fashion Show
To celebrate Gucci's centenary, creative director Alessandro Michele conceived "Gucci Aria," a hybrid film and runway show directed with Floria Sigismondi. The presentation begins at the Savoy Club, referencing founder Guccio Gucci's workplace, and features 94 models cast over five years. The show culminates in a secret garden where nature symbolizes rebirth and freedom. Michele describes Gucci as an "alchemical factory of contamination," honoring his legacy by "betraying" it. The collection includes a collaboration with Balenciaga's Demna Gvasalia, merging logos and patterns, and pays homage to Tom Ford's tenure with a red velvet tuxedo. Key accessories include a heart-shaped clutch dubbed the "Grail of Gucci." The event also references philosopher Emanuele Coccia's concept of "Luccicanza" (shimmer) and quotes Emily Dickinson. CEO Marco Bizzarri supported Michele's vision. The show was presented as a film due to pandemic restrictions, blending fashion, cinema, and art.
Key facts
- Gucci celebrated its 100th anniversary with a film and runway show called 'Gucci Aria'.
- Creative director Alessandro Michele collaborated with director Floria Sigismondi on the film.
- The show featured 94 models cast over five years.
- The presentation began at the Savoy Club, referencing founder Guccio Gucci.
- The collection includes a collaboration with Balenciaga, merging logos and patterns.
- Michele paid homage to Tom Ford with a red velvet tuxedo.
- Key accessory: a heart-shaped clutch described as the 'Grail of Gucci'.
- The show references philosopher Emanuele Coccia's concept of 'Luccicanza'.
- CEO Marco Bizzarri supported Michele's creative direction.
- The event was presented as a film due to the pandemic.
Entities
Artists
- Alessandro Michele
- Floria Sigismondi
- Demna Gvasalia
- Tom Ford
- Emanuele Coccia
- Emily Dickinson
- Clara Tosi Pamphili
Institutions
- Gucci
- Balenciaga
- Savoy Club
- Artribune
Locations
- Italy