Gucci and Rihanna: Two Collections, One Owner François-Henri Pinault

François-Henri Pinault, heir to the luxury conglomerate built by his father François Pinault, controls both Gucci (under creative director Alessandro Michele) and Puma, for which Rihanna designs the Fenty line. The article contrasts Michele's Gucci presentations with Rihanna's 2017 Fenty for Puma show at the Hôtel Salomon de Rothschild in Paris, a venue once used by Yves Saint Laurent and Valentino. Rihanna, a global celebrity rather than a trained couturier, leverages her popularity to shift Puma's brand perception. Her collection featured models of diverse races and genders in corsets laced with maxi laces, mixing luxurious fabrics with expensive plastics. The author questions the purpose and audience of these fashion spectacles, viewing them as indicators of the current era rather than focusing on technical details. The article also promotes Artribune's newsletters: Incanti (art market), Render (urban regeneration), and PAX (cultural tourism).