Gucci and Moncler Dominate Milan Fashion Week 2020
Milan Fashion Week 2020 highlighted the enduring media power of fashion, with Gucci and Moncler generating the highest expectations among critics and media. Gucci, under Alessandro Michele, presented a circular narrative that blurred backstage and runway, opening and closing with words by Federico Fellini and set to Ravel's Bolero. Michele emphasized the ethical beauty of labor behind the spectacle, describing the pre-show chaos as a sacred prelude to birth. Moncler Genius, now in its third edition, featured eight creative collaborators including JW Anderson, Simone Rocha, Craig Green, and Richard Quinn. Craig Green stood out by working exclusively with rip-stop nylon, focusing on transparency, safety, and protection. Moncler Genius continues to evolve as a dynamic project of experimentation beyond conventions. The shows filled social media with surreal, visionary imagery that repositioned clothing as costumes for contemporary life.
Key facts
- Milan Fashion Week 2020 took place in Milan.
- Gucci and Moncler were the most anticipated brands.
- Alessandro Michele designed Gucci's show, which included backstage access and a rotating platform.
- Federico Fellini's words opened and closed Gucci's show.
- Ravel's Bolero accompanied Gucci's presentation.
- Moncler Genius featured eight creative collaborators: JW Anderson, 1952, Grenoble, Simone Rocha, Craig Green, 1017 ALYX 9SM, Hiroshi Fujiwara, Richard Quinn.
- Craig Green used only rip-stop nylon for his Moncler Genius collection.
- Moncler Genius is in its third edition.
- The article was written by Clara Tosi Pamphili for Artribune.
- The shows were held on the same day and generated surreal, visionary social media content.
Entities
Artists
- Alessandro Michele
- Federico Fellini
- JW Anderson
- Simone Rocha
- Craig Green
- Richard Quinn
- Hiroshi Fujiwara
- Clara Tosi Pamphili
- Giorgio Muratore
Institutions
- Gucci
- Moncler
- Moncler Genius
- Artribune
- 1017 ALYX 9SM
- 1952
- Grenoble
Locations
- Milan
- Italy