Guardbase AI Security Brand Identity Rejects Fear-Based Design
PixelOrb Studio, led by Eugene Riabov and Arnold Aron, designed the brand identity for Guardbase, an AI security startup, rejecting the industry's typical fear-based visual language. The logo features a shield reduced to two overlapping rounded squares, conveying authority without aggression. The color palette includes deep navy (#0F2A47), near-black, electric periwinkle (#508DFF), and acid yellow-green (#EFF35F), resembling a system dashboard rather than a threat alert. A dot-matrix ASCII mountain illustration, rendered entirely in # characters, reinforces technical precision without decoration. The web design extends this restraint: the homepage headline splits weight with “AI deserves” in black and “as software.” in electric blue, doubling as a product promise. PixelOrb applied the identity to investor decks and a full landing page. The project garnered 17.5K appreciations on Behance, indicating industry recognition.
Key facts
- PixelOrb Studio designed the Guardbase brand identity.
- Eugene Riabov and Arnold Aron led the project.
- The logo uses two overlapping rounded squares as a shield.
- Color palette includes navy, near-black, electric periwinkle, and acid yellow-green.
- An ASCII mountain illustration is rendered in # characters.
- The homepage headline splits 'AI deserves' in black and 'as software.' in electric blue.
- The identity was applied to investor decks and a landing page.
- The project received 17,500 appreciations on Behance.
Entities
Artists
- Eugene Riabov
- Arnold Aron
Institutions
- PixelOrb Studio
- Guardbase
- Behance