GRISO Branding Identity: A Quiet Visual Tone for a High-End Design Studio
Will Gomes has created a branding and identity framework for GRISO, an upscale architectural design firm. This framework showcases robust typography and refined paper selections, anchored by a distinctive wordmark for printed materials. Striking serif headings are paired with subtle sans serif elements, all aligned to precise grid structures and substantial paper weight. The visual identity encompasses business cards, specimen sheets, and folder wraps, highlighting an orderly grid layout. High-contrast typography ensures uniformity, while deep debossing introduces texture without the need for additional ink. Custom paper types and meticulously designed grid layouts bring cohesion to envelopes, project cards, and signage. The entire collection can be found on Will Gomes' website.
Key facts
- Will Gomes created the GRISO branding identity system.
- The system uses strong typography and clean paper choices.
- The wordmark anchors all printed items.
- Bold serif titles contrast with small sans serif details.
- Print assets use clear grid lines and solid paper weight.
- The branding extends to business cards, specimen sheets, and folder wraps.
- Deep debossing adds texture without extra ink or color.
- The case study is available on Will Gomes' website.
Entities
Artists
- Will Gomes
Institutions
- GRISO