GRID Coffee Brand Identity Uses Urban Grid Logic
Elizaveta Kharchenko designed the brand identity for GRID, a coffee shop, drawing inspiration from urban grid patterns. The hand-crafted wordmark is in dark teal with uneven brush strokes, accompanied by an orange pin icon in the #E85A1B shade. The color palette includes white, off-white, dark teal, and subtle photography. For the coffee bag packaging, there are three color options—cream, teal, and powder blue—each featuring a unique hand-drawn character (a woman with a dog, a man with coffee, a skater) that takes up around 60% of the bag's height. Thin orange rectangles act as grid lines on bags, cups, and menus. This cohesive design is applied across all items, including branded socks, and is showcased on Behance.
Key facts
- GRID coffee shop brand identity designed by Elizaveta Kharchenko.
- Wordmark is hand-rendered in dark teal with brush-stroke edges.
- Single orange pin icon in #E85A1B range follows the 'D'.
- Color palette: white, off-white, dark teal, desaturated photography.
- Three coffee bag colorways: cream, teal, powder blue.
- Each bag has a unique hand-drawn character (woman with dog, man with coffee, skater).
- Characters occupy roughly 60% of bag height.
- Design scales from bags to branded socks.
Entities
Artists
- Elizaveta Kharchenko
Institutions
- Behance