ARTFEED — Contemporary Art Intelligence

Gregor Hildebrandt's London exhibition AUF FALSCHER SEITE IN DIE FALSCHE RICHTUNG explores music via vinyl and cassette.

exhibition · 2026-04-20

Gregor Hildebrandt, a German artist, integrates actual music recording materials such as vinyl records, cassettes, and magnetic tapes from VHS and compact cassettes into his visual creations. His exhibition in London, titled AUF FALSCHER SEITE IN DIE FALSCHE RICHTUNG, is on display at Almine Rech gallery until July 26. Hildebrandt's technique involves embedding particular musical pieces within his artworks, resulting in layered creations that are both visual and auditory. In a podcast produced with Almine Rech, ArtReview spoke with Hildebrandt about his artistic process and musical inspirations. The exhibition's name translates to 'on the wrong side, in the wrong direction,' showcasing how he transforms audio storage media into tactile visual forms while maintaining their musical essence.

Key facts

  • Gregor Hildebrandt is a German artist
  • His exhibition AUF FALSCHER SEITE IN DIE FALSCHE RICHTUNG is on view in London
  • The exhibition runs through July 26
  • The show is presented at Almine Rech gallery
  • Hildebrandt uses music recording materials like vinyl and cassettes
  • He embeds specific musical pieces within his artworks
  • ArtReview produced a podcast about the artist with Almine Rech
  • The exhibition title translates to 'on the wrong side, in the wrong direction'

Entities

Artists

  • Gregor Hildebrandt

Institutions

  • Almine Rech
  • ArtReview

Locations

  • London
  • United Kingdom
  • Germany

Sources