Greenpeace launches sustainable fashion project at Pitti Uomo
On January 8, 2020, in Florence, 'The time is now! New citizen 1.5' was initiated by Greenpeace Italy, the Detox Consortium (CID), and the Istituto Europeo di Design (IED). This initiative encourages IED students from different cities to design six personas for capsule collections, which will be presented at Pitti Uomo in June. Chiara Campione from Greenpeace highlighted the importance of citizen involvement in addressing climate change. The CID collaborated with 20 textile firms dedicated to eradicating toxic materials. The fashion sector contributes 10% of global CO2 emissions and 20% of wastewater. Major brands such as Burberry, H&M, Nike, and Louis Vuitton have been criticized for their wasteful practices. In August 2019, 32 brands signed the Fashion Pact.
Key facts
- Greenpeace Italy, CID, and IED launched 'The time is now! New citizen 1.5' on January 8, 2020 in Florence.
- The project targets IED students from seven Italian cities plus Como.
- Six personas will be developed into capsule collections for Pitti Uomo in June.
- Chiara Campione leads Greenpeace's Consumer unit.
- 20 textile companies committed to eliminating toxic substances are collaborating.
- Fashion accounts for 10% of global CO2 emissions and 20% of wastewater.
- Burberry burned $37 million of excess product in 2017 but now donates and recycles.
- The Fashion Pact was signed by 32 brands in Biarritz in August 2019.
Entities
Artists
- Chiara Campione
Institutions
- Greenpeace
- Greenpeace Italy
- Consorzio Italiano Implementazione Detox (CID)
- Istituto Europeo di Design (IED)
- Pitti Uomo
- Pitti Immagine
- Burberry
- H&M
- Nike
- Louis Vuitton
- Kering
- Gucci
- Bottega Veneta
- Balenciaga
- LVMH
- Dior
- Givenchy
- Vogue Italia
- Accademia di Belle Arti Aldo Galli
- A Zeta Filati
- Antilotex Flock
- Berto Industria Tessile
- Candiani Denim
- Filati Be.Mi.Va.
- Filati Biagioli Modesto
- Filatura Papi Fabio
- Furpile Idea
- Ilaria Manifattura Lane
- Industria Italiana Filati
- Lanificio Bellucci
- Lanificio Dell'olivo
- Lanificio Europa
- Manifattura Emmetex
- Marini Industrie
- Miroglio
- Pecci Filati
- Tessilfibre
- Texmoda Tessuti
- Toscofilati
- Artribune
Locations
- Florence
- Italy
- Milan
- Rome
- Turin
- Venice
- Cagliari
- Como
- London
- Paris
- Biarritz