Greece Launches Winter Tourism Campaign with Humorous Video
Greece, traditionally known for its summer tourism, has launched a winter campaign to promote mainland destinations. The humorous spot features a Greek representative announcing that Greece also has a winter, showcasing activities like mountain biking, canoeing, and paragliding. The campaign was created by the Ministry of Tourism and the Greek National Tourism Organization, with creative production by the Onassis Foundation. Tourism Minister Vassilis Kikilias stated the campaign supports winter destinations tested in recent years. Secretary General Dimitris Fragakis emphasized the strategy treats all of Greece as a year-round destination, moving beyond the sun-sea model. The video ends with an invitation to experience winter in Greece.
Key facts
- Greece launched a winter tourism campaign to promote mainland destinations.
- The campaign includes a humorous video spot.
- The spot features a Greek representative at a lectern with the national flag.
- Activities shown include mountain biking, canoeing, and paragliding.
- The campaign was created by the Ministry of Tourism and the Greek National Tourism Organization.
- Creative production was handled by the Onassis Foundation.
- Tourism Minister Vassilis Kikilias commented on the campaign's timing.
- Secretary General Dimitris Fragakis outlined the year-round tourism strategy.
Entities
Institutions
- Ministry of Tourism
- Greek National Tourism Organization
- Onassis Foundation
Locations
- Greece