Grande Brera unveils new visual identity with octagon logo
In Milan, the Grande Brera complex, which encompasses the Pinacoteca di Brera among other institutions, has unveiled a fresh visual identity crafted by Gruppo Qubit and Carmi e Ubertis, the team behind the Galleria degli Uffizi logo. The newly designed logo showcases an octagon in ottanio color, symbolizing the complex's geometric essence. Accompanying the rebranding is the slogan "Brera diventa Grande con Qubit e Carmi e Ubertis." Director Angelo Crespi remarked that the octagon represents Milan's artistic core, while the logo illustrates two corridors extending from the central courtyard, signifying growth and accessibility. Luca Morvilli from Gruppo Qubit emphasized a cohesive communication strategy. This rebranding initiative comes less than a year after Crespi's appointment.
Key facts
- Grande Brera includes Pinacoteca di Brera, Palazzo Citterio, Biblioteca Nazionale Braidense, Accademia di Brera, Osservatorio Astronomico, Orto Botanico, Istituto Lombardo Accademia di Scienze e Lettere, Archivio Ricordi, and Società Storica Lombarda.
- New visual identity designed by Gruppo Qubit with Carmi e Ubertis.
- Logo is an ottanio-colored octagon.
- Claim: 'Brera diventa Grande con Qubit e Carmi e Ubertis'.
- Gruppo Qubit previously designed the Uffizi logo (Compasso d'Oro 2020) and work for Parco Archeologico di Ercolano.
- Angelo Crespi became director less than a year ago.
- The octagon shape appears in the Cortile d'onore and Palazzo Citterio courtyard.
- Luca Morvilli is president of Gruppo Qubit.
Entities
Artists
- Angelo Crespi
- Luca Morvilli
Institutions
- Grande Brera
- Pinacoteca di Brera
- Palazzo Citterio
- Biblioteca Nazionale Braidense
- Accademia di Brera
- Osservatorio Astronomico
- Orto Botanico
- Istituto Lombardo Accademia di Scienze e Lettere
- Archivio Ricordi
- Società Storica Lombarda
- Gruppo Qubit
- Carmi e Ubertis
- Galleria degli Uffizi
- Parco Archeologico di Ercolano
- GPF
Locations
- Milan
- Italy
- Florence
- Ercolano