Google's Pixel Tag Repeats AirTag's Design Flaw: No Attachment Loop
On August 12, 2026, during the Made by Google event, Google unveiled its inaugural item tracker, the Pixel Tag, alongside the Pixel 11 series and Pixel Watch 5. Set to launch on November 11, 2026, the tracker will retail for $29 individually or $99 for a pack of four. It is designed without a built-in loop for attachment, necessitating an additional accessory. The tracker weighs 12 grams and has a capsule shape, an IP67 rating, and a replaceable CR2032 battery. It connects using Fast Pair with devices running Android 9 or later, allows sharing with up to 10 users, and features a speaker and button for item location. For precision finding, Android 16 and Bluetooth 6.0 are required, and it works with Pixel Watch and Pixel Buds.
Key facts
- Google announced the Pixel Tag on August 12, 2026, at Made by Google.
- Pixel Tag is Google's first item tracker, available November 11, 2026.
- Priced at $29 for a single tag and $99 for a 4-pack.
- No built-in loop or hole for attachment; separate keychain loop accessory sold by Google.
- Capsule shape, stainless steel, weighs 12 grams, matte Fog finish, IP67 rated.
- User-replaceable CR2032 battery rated for about a year.
- Precision finding requires Android 16 and Bluetooth 6.0.
- Integrates with Find Hub, Pixel Watch, and Pixel Buds via Gemini.
Entities
Institutions
- Apple
- Microsoft