ARTFEED — Contemporary Art Intelligence

Google Opens Glass Applications, Unveils 'OK Glass' Voice Command

digital · 2026-08-03

Google has opened limited-time applications for its augmented reality spectacles, Glass, formerly known as Project Glass, to the public. The company will award units for $1,500 to individuals with 'bold' and 'creative' ideas for use, submitted via tweets with the hashtag #ifihadglass. Winners will be invited to special 'pick-up events' in New York, San Francisco, or Los Angeles. Alongside the application process, Google released an updated video showcasing new functionality, including a verbal command 'OK Glass' and expanded visual search and photographic capabilities, such as 'look and shoot' and the ability to call up images. The video presents highly experiential moments as everyday for tech-savvy consumers. The article discusses potential implications, including privacy concerns and the likelihood of amateur content, referencing the short film 'Sight' by Eran May-raz and Daniel Lazo, and the TV series 'Black Mirror'. It also mentions apps like SceneTap that provide demographic breakdowns of crowds, hinting at augmented sensing capabilities. The piece notes that Google products often feed its databases, suggesting that Glass will contribute to data collection and advertising.

Key facts

  • Google opened limited-time applications for Glass to the public.
  • Glass units cost $1,500.
  • Applications require tweeting ideas with hashtag #ifihadglass.
  • Pick-up events will be held in New York, San Francisco, or Los Angeles.
  • Google released an updated video showing new functionality including 'OK Glass' command.
  • Glass features expanded visual search and photographic capabilities.
  • Privacy issues are expected to arise with Glass.
  • The article references the short film 'Sight' and the TV series 'Black Mirror'.

Entities

Artists

  • Eran May-raz
  • Daniel Lazo

Institutions

  • Google
  • Twitter
  • SceneTap

Locations

  • New York
  • San Francisco
  • Los Angeles

Sources