Google Makes Visible Watermarks Optional on AI-Generated Content
Google announced on Friday that users can now remove visible watermarks from AI-generated images, videos, and songs, while preserving invisible SynthID watermarks and C2PA metadata for transparency. The toggle will be available for the Nano Banana, Omni, and Lyria models, accessible in Gemini and Google's video editor Flow, with Search support coming soon. Josh Woodward, VP for Gemini, explained the balance between creative control and safety, noting that invisible watermarks and metadata still allow identification of AI-generated content. The feature rolls out in the coming days, and Google is also open-sourcing a library called Credentio for local validation. This follows Anthropic's controversial move to watermark Claude's text and files to comply with EU regulations.
Key facts
- Google allows users to remove visible watermarks from AI generations.
- Invisible SynthID watermark and C2PA metadata remain unaffected.
- Toggle available for Nano Banana, Omni, and Lyria models.
- Setting available in Gemini and Flow, with Search support coming soon.
- Announcement made by Josh Woodward, VP for Gemini, on X.
- Feature rolling out in the coming days.
- Google open-sourcing Credentio library for local validation.
- Anthropic previously added watermark to Claude's outputs for EU compliance.
Entities
Institutions
- Anthropic
- Gemini
- Flow
- SynthID
- C2PA
- Credentio