Google Ads and Analytics Get New AI and Agentic Tools

Google has unveiled enhancements to Google Ads and Google Analytics, aimed at improving marketing processes and fostering business expansion. The updates feature AI-driven summaries, the ability to create visual reports through text prompts, and a benchmarking tool that allows users to compare campaign results with anonymized averages. Developed using Gemini, these innovations enable marketers to quickly obtain valuable insights. Google Analytics now provides immediate summaries of performance changes along with notification options. Personalized AI insights cards and a custom insights prompt box are now available on Google Ads homepages. Additionally, a new Dashboards feature converts raw data into visual formats with real-time summaries. Kevin Marshall, Paid Media Director at Gardyn, commended Ask Advisor for its effective performance evaluations.