Gon Architects Designs Pop Art-Inspired Penthouse in Madrid's Argüelles
Casa JAM, a 78 m² apartment renovation by gon architects, occupies the top floor of a 19th-century building in Madrid's Argüelles neighborhood, part of the Plan Castro grid. Designed for Toni, an aerospace project manager and pop culture enthusiast, and his dog Kea, the space includes an east-facing terrace. The project aims to create an interior that feels like living inside an artwork. Lead architect Gonzalo Pardo led the team, with construction by REDO Construcción. Photography is by Imagen Subliminal (Miguel de Guzmán + Rocio Romero). The project is curated by Valentina Díaz and is slated for completion in 2026.
Key facts
- Casa JAM is a 78 m² apartment renovation on the top floor of a building in Madrid's Argüelles neighborhood.
- The building is part of the 19th-century Plan Castro urban grid.
- The apartment includes an east-facing terrace.
- The client is Toni, an aerospace project manager and pop culture enthusiast, who lives with his dog Kea.
- The design aims to create an interior that feels like living inside an artwork.
- Lead architect is Gonzalo Pardo of gon architects.
- The design team includes Carol Linares, María Cecilia Cordero, Sara Mordt, Maria Konstantinidou, and Alexandra Marouda.
- Construction is by REDO Construcción.
- Photography is by Imagen Subliminal (Miguel de Guzmán + Rocio Romero).
- The project is curated by Valentina Díaz.
- Project year is 2026.
Entities
Artists
- Gonzalo Pardo
- Carol Linares
- María Cecilia Cordero
- Sara Mordt
- Maria Konstantinidou
- Alexandra Marouda
- Miguel de Guzmán
- Rocio Romero
- Valentina Díaz
Institutions
- gon architects
- REDO Construcción
- Imagen Subliminal
Locations
- Madrid
- Spain
- Argüelles