Godrej Industries Group Unveils Multi-Sensory Rebrand with Custom Typeface and Fragrance

Godrej Industries Group has introduced a new brand identity that goes beyond a visual refresh, creating a cohesive corporate identity system. The rebrand includes a custom typeface called GI Sans, a new visual language, a sonic identity, and a signature fragrance, turning the brand into a multi-sensory experience. The purpose statement is “Crafting Tomorrow Since 1897.” The refresh follows a major restructuring within the broader Godrej Group, positioning the Industries arm as more independent and focused. The new identity aligns with growth plans to be more agile, connected across its diverse portfolio, and relevant to a new generation of stakeholders.