Godox USA Unifies All Lighting Products Under One Roof

MAC Group and MPEX Distribution have partnered to create Godox USA, a new entity that consolidates all Godox lighting products—including Godox Flash, Godox LED, KNOWLED, light shapers, and accessories—under MAC Group's distribution network. Previously, MAC Group handled Godox LED distribution in the U.S., while MPEX managed flash products. The unified company will provide a single sales, marketing, and distribution team with a coast-to-coast service network. Full technical support and service centers are located in New York, Ohio, and California. The move aims to resolve the fragmented customer experience where different teams supported different product lines. Godox USA will also integrate with MAC Group's Photo Video EDU program to offer educational resources to students and institutions. The new website, godox.us, will go live on May 1, 2026, selling all products and providing customer support. Products will continue to be available through authorized retailers like B&H. Jan Lederman, President of MAC Group, emphasized the importance of unified support for hybrid creators who use both flash and continuous lighting.