Go Rando: Benjamin Grosser's browser extension randomizes Facebook reactions to resist algorithmic profiling
Artist Benjamin Grosser created Go Rando, a browser extension that randomizes Facebook reactions to prevent algorithmic profiling. Since early 2016, Facebook offers six reaction options: like, love, surprise, anger, laughter, and sadness. Grosser's tool automatically selects a random reaction each time a user clicks "like," making all reactions statistically equivalent and thus nullifying the platform's ability to profile users based on emotional responses. The project is hosted at bengrosser.com/projects/go-rando. The article was published on Artribune Magazine #37 by Matteo Cremonesi.
Key facts
- Benjamin Grosser created Go Rando, a browser extension for Facebook.
- Facebook introduced six reaction options in early 2016: like, love, surprise, anger, laughter, sadness.
- Go Rando randomizes the user's reaction each time they click 'like'.
- The tool aims to prevent Facebook from profiling users based on their reactions.
- Go Rando makes all six reactions statistically equivalent.
- The project is hosted at bengrosser.com/projects/go-rando.
- The article was written by Matteo Cremonesi.
- The article was published on Artribune Magazine #37.
Entities
Artists
- Benjamin Grosser
Institutions
- Artribune