Global cinema revenues still far from pre-Covid levels
Global box office revenues remain significantly below pre-pandemic levels, despite various initiatives by cinema operators to attract audiences back. These include niche offerings such as knitting and yoga sessions. The article from Le Monde reports on the ongoing struggle to recover attendance and revenue, highlighting the creative strategies being tested to lure moviegoers back to theaters.
Key facts
- Global cinema revenues are still far from pre-Covid-19 levels.
- Cinema operators are testing numerous initiatives to bring audiences back.
- Initiatives include sessions reserved for knitting or yoga enthusiasts.
- The report is from Le Monde.
- The article was published on May 18, 2026.
Entities
Institutions
- Le Monde