Giuseppe Ariano on Virtual Galleries and Digital Strategies for Museums
Giuseppe Ariano from Scabec SpA addresses the rapid integration of virtual reality in exhibitions, spurred by the lockdown, and points out the rising need for online platforms to showcase museum content. He expresses concern over the absence of strategic planning in digital publications, where video recordings are often confused with virtual galleries. Many Italian museums lack the necessary digital skills and thorough digital strategies. Ariano cites Google Arts & Culture as a vital resource for developing virtual museums, with notable examples including Regione Campania's "Cultura Campania," Rijksmuseum's Rijks Studio, and the Van Gogh Museum's "Meet Vincent Van Gogh Experience." He advocates for a reimagining of museums as cultural hubs through technology. Scabec assisted Campania museums with digital storytelling during the lockdown, but mixed-reality experiences are still uncommon, with few exceptions like Palazzo Merulana and Cité du Vin. Ariano urges for innovative engagement policies and a structured development plan for museums.
Key facts
- Giuseppe Ariano of Scabec SpA discusses virtual galleries and digital strategies for museums.
- Lockdown caused a strong demand for web spaces to display museum and gallery content.
- Many Italian museums lack digital expertise and strategic planning for online content.
- Google Arts & Culture is a key platform for creating virtual museums and digitizing artworks.
- Regione Campania's 'Cultura Campania' project is implemented by Scabec Spa.
- Rijksmuseum offers Rijks Studio for studying artworks online.
- Van Gogh Museum created 'Meet Vincent Van Gogh Experience' using technology and digitization.
- Mixed-reality experiences connecting physical and virtual visitors are still rare.
- Palazzo Merulana had a virtual window linking to Museo Archeologico Nazionale di Napoli.
- Cité du Vin in Bordeaux offers an interactive exhibition on wine history.
- MAV of Ercolano uses technology to tell the story of the Vesuvian area and the 79 AD eruption.
- Scabec supported Campania museums with digital storytelling on social media during lockdown.
Entities
Artists
- Raffaele Viviani
- Vincent van Gogh
Institutions
- Scabec SpA
- Google Cultural Institute
- Google Arts & Culture
- Regione Campania
- Rijksmuseum
- Van Gogh Museum
- Palazzo Merulana
- Museo Archeologico Nazionale di Napoli
- Cité du Vin
- MAV di Ercolano
- Artribune
Locations
- Campania
- Italy
- Amsterdam
- Netherlands
- Rome
- Naples
- Bordeaux
- France
- Ercolano
- Vesuvius