Giulio Alvigini and Silvio Salvo on How Social Media Changed Art Communication

Giulio Alvigini, founder of the Instagram and Facebook page Make Italian Art Great Again (launched March 2018), uses satire and parody to critique the art system. He collaborates with Silvio Salvo, social media manager of Fondazione Sandretto Re Rebaudengo in Turin, known for pioneering an ironic communication strategy for the museum since 2014. On June 8, 2019, they released the first episode of a podcast series on Contemporaryitalian's SoundCloud, discussing social media and art. On June 10, they spoke at Università Ca' Foscari in Venice alongside curator Domenico Quaranta and Marco Mancuso of Digicult. Alvigini plans to write a manual for opening-night banter, create merchandise for WOP Art Fair in Lugano, and design soccer uniforms for artists at the Kosovo Biennale. He will manage social media for Autostrada Biennale (the second Kosovo Biennale, curated by Giacinto di Pietrantonio) in summer 2019 and give a talk at WOP Art in September.