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Giulia Silvia Ghia on Rethinking Art Communication for New Generations

opinion-review · 2026-04-26

Giulia Silvia Ghia, assessor to Culture, Schools, Youth, and Sports for Rome's historic center since November 2021, argues that art risks becoming an exclusive code understood by few, distant from younger generations. She calls for cultural mediation using contemporary languages like immersive technologies, podcasts, and narrative formats akin to TV series. Ghia proposes integrating school lessons into cultural sites through agreements between Italy's Ministry of Culture and Ministry of Education, allowing students to study subjects directly in museums or historical venues. She emphasizes that immersive exhibitions must balance entertainment with solid scientific content, and that effective communication should foster familiarity and belonging, not highlight limitations. The piece is part of Artribune's series 'Il Martello di Michelangelo' and draws on Ghia's three years of field experience.

Key facts

  • Giulia Silvia Ghia is assessor to Culture, Schools, Youth, and Sports for Rome's I Municipio (historic center) since November 2021.
  • The article is part of Artribune's series 'Il Martello di Michelangelo'.
  • Ghia argues art communication must use contemporary languages like immersive tech, podcasts, and narrative formats.
  • She proposes school lessons inside cultural sites via agreements between Ministry of Culture and Ministry of Education.
  • Examples include translating Cicero in the Curia Julia or studying perspective before a Piero della Francesca work.
  • Ghia notes that post-COVID, young people's attention spans are reduced to TikTok-length videos.
  • She stresses that immersive exhibitions must have solid scientific content, not just entertainment.
  • The article reflects on Ghia's three years of field experience leading the assessorship.

Entities

Artists

  • Giulia Silvia Ghia
  • Federico Zevi
  • Piero della Francesca
  • Francesco Borromini
  • Raffaello Sanzio
  • Giulio II

Institutions

  • Artribune
  • I Municipio di Roma
  • Ministero della Cultura
  • Ministero dell'Istruzione

Locations

  • Rome
  • Italy
  • Curia Julia
  • Vatican

Sources