ARTFEED — Contemporary Art Intelligence

Gioco del Lotto launches 'Idee Vincenti' tech incubation for cultural heritage

digital · 2026-05-04

The 'Idee Vincenti' project, launched by Gioco del Lotto in collaboration with PoliHub and various Italian universities, aims to enhance Italy's cultural and artistic legacy through technology incubation. This initiative is directed at students, budding entrepreneurs, startups, and non-profits, encouraging innovative concepts utilizing virtual/augmented reality, blockchain, IoT, and AI. The program consists of several stages: call4ideas, entrepreneurial empowerment, acceleration, and project presentations. Five selected projects will participate in a six-month acceleration program at PoliHub with mentorship. This initiative seeks to bridge a digital divide, as 26% of Italian museums lack digital services, 39% have a weak online presence, and just 5% of graduates possess digital competencies. The project is backed by Fabio Cairoli, CEO of Lottomatica, and Stefano Mainetti, CEO of PoliHub.

Key facts

  • Gioco del Lotto launches 'Idee Vincenti' incubation project for cultural heritage tech startups.
  • Partnership includes PoliHub, Politecnico di Milano, Fondazione Politecnico, and Italian universities.
  • Targets students, aspiring entrepreneurs, startups, and non-profits with innovative cultural tech ideas.
  • Focus technologies: virtual/augmented reality, blockchain, IoT, AI.
  • Five winning projects receive a 6-month acceleration program at PoliHub with mentors.
  • 26% of Italian museums lack digital services; 39% have minimal web presence.
  • Only 5% of Italian graduates have concrete digital and entrepreneurial skills.
  • 75% of HR managers cannot find adequately trained technological resources.

Entities

Institutions

  • Gioco del Lotto
  • PoliHub
  • Politecnico di Milano
  • Fondazione Politecnico
  • Lottomatica
  • Osservatorio Innovazione Digitale nei Beni e Attività Culturali del Politecnico di Milano
  • Artribune

Locations

  • Italy
  • Milano
  • Italia

Sources