Gideon Phillip Creates Monochromatic Branding for PM
KWIBA, led by creative director Gideon Phillip, has crafted a striking, modular branding system for PM that highlights a high-contrast, geometric aesthetic. The brand identity is characterized by a black and white color scheme, featuring a primary logomark composed of overlapping letters and a bold sans-serif font. All design elements are meticulously aligned on a precise grid, reflecting geometric accuracy. For physical materials, matte black paper is utilized alongside heavy debossed text and silver foil accents, creating a luxurious impression. The interplay between raw paper textures and metallic finishes adds depth. Packaging is designed with straightforward cardboard sleeves and minimalistic labels, enhancing clarity. This initiative illustrates how strategic minimalism can effectively redefine a brand. Further details can be found on KWIBA's project page.
Key facts
- Gideon Phillip is the creative director.
- The branding was developed by the team at KWIBA.
- The color palette uses pure black and stark white.
- The primary logomark features overlapping letterforms.
- The design uses a bold sans-serif typeface.
- Physical collaterals include matte black paper stocks, debossed typography, and silver foil stamps.
- Packaging uses clean cardboard sleeves and minimal label sheets.
- The project is for PM.
Entities
Artists
- Gideon Phillip
Institutions
- KWIBA